Jai Brinkofski

35 Kyle Drive,

Phillipsburg NJ 08865

(908) 328-5712

Jai.Brinkofski@gmail.com

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Profile

Innovative and strategic UX and product design leader with 15+ years of experience in UX design, digital development, research, and strategy. Excels at leading departments, driving cross-functional collaboration, and aligning design initiatives with business objectives. Proven ability to integrate emerging technologies into UX solutions while ensuring compliance with legal, medical, and regulatory (LMR) guidelines. Skilled at stakeholder management, client relationship building, and managing teams and budgets.

Experience

Director of UX and Design Strategy

Freelance, Remote

Sep 2025 – Present

  • Guide each client's internal design and strategy teams towards improving their UX and design offerings, teaching design and strategic thinking
  • Act as lead product designer, lead UX architect, engagement strategist and front-end developer
  • Deliver architecture documentation, strategy documentation, full design layouts, SEO documentation, and production ready front-end code
  • Clients include Citrus Health, Exeltis, Biophilia, Passenger Vessel Association

Associate Director of UX

Rise & Run/MHNJ, Parsippany, NJ/Remote

Aug 2022 – August 2025

  • Drove cohesive, user-centered digital experiences across web, app, and experiential platforms aligned with brand strategy.
  • Served as interim UX Director, aligning design vision with business strategy and managing department resourcing and budgets.
  • Streamlined digital workflows across departments, improving collaboration and delivery efficiency.
  • Advanced UX maturity through competitive research, usability testing, and adoption of AI to accelerate strategic documentation.
  • Partnered with executive leadership to define process standards, select design tools, and champion best practices through workshops and client presentations.

Sr. UX Architect

McCann Health NJ (MHNJ), Parsippany, NJ

Aug 2016 – Aug 2022

  • Spearheaded projects as the UX lead for multiple brands and tactics concurrently, guiding art, copy, and other teams to the best possible user experiences (despite highly regulated legal requirements and restrictive content management systems)
  • Delivered UX and information architecture documentation such as personas, UX maps, wireframes, prototypes, site maps, research stimuli, functional specifications
  • Lead and moderated UX and usability research sessions

UX Architect

McCann Health NJ (MHNJ), Parsippany, NJ

Aug 2013 – Aug 2016

  • Created IA documentation including site maps, wireframes, functional specifications, and HTML/CSS/JS prototypes for websites, apps, banner ads, HTML eMails, interactive touch screen displays, and other assorted digital media.

Education

New Jersey City University,
Jersey City, NJ

Bachelor of Arts in Multimedia Production

Certification

Certificate in Web Accessibility
edX Verified Certificate

Core Competencies

  • UX Department Leadership & Team Management
  • Strategic Thinking
  • Digital Innovation & AI
  • Accessibility | Mobile-first design
  • UX Research & User-Centered Design
  • Pharma Regulatory Compliance
  • Client Engagement
  • Cross-Functional Team Collaboration
  • Budget & Resource Management
  • Agile | Lean UX
  • Design Thinking

Software Proficiency

  • Figma | Adobe XD | Sketch
  • Axure | OmniGraffle
  • Userlytics | Lysna | Neurons
  • ChatGPT | Survey Monkey
  • Photoshop | Illustrator
  • PHP | HTML
  • CSS | SASS
  • JavaScript | jQuery
  • Adobe Experience Manager
  • Dreamweaver | VS Studio
  • Premiere Pro | After Effects
  • Audition | Final Cut Pro

Companies whose brands I've championed

Each with unique challenges to boldly overcome

Abbvie Logo
Actelion Logo
Arcus Logo
AstraZeneca Logo
Bayer Logo
Biogen Logo
Boehringer Ingelheim Logo
Bristol Myers Squibb Logo
Daiichi Sankyo Logo
Evofem Logo
Exeltis Logo
Eisai Logo
Grifols Logo
Intarcia Logo
Johnson & Johnson Logo
Janssen Logo
Lilly Logo
MHNJ Logo
Mirum Logo
Nestle Health Science Logo
Novartis Logo
Novo Nordisk Logo
Omron Logo
Pfizer Logo
Sandoz Logo
Sanofi Logo
UCB Logo
Viatris Logo